Issue No. 241
30th October 2024

SME suppliers losing out on £66,000 in repeat sales every year

Small and mid-sized manufacturers, wholesalers and distributors could unlock an average of £66,000 in repeat sales with a renewed focus on customer loyalty, a new report from Oxford Brookes Business School and ProspectSoft reveals. The findings are based on the profit that firms could win from customers who don’t spend beyond their third purchase, and uncover the customer base that most SMEs fail to catch in their revenue stream. Andrew Ardron, founder of ProspectSoft, said: "Customers who go on to make a fourth purchase can be classed as loyal, so it's important to drill into the data to see where they’re dropping off and then develop strategies to retain them." His view is that many businesses are not yet making full use of this data to increase loyalty and drive growth.

With best regards

Mark Simms, Editor
editor@machinebuilding.net

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