Patient messaging update
Budget Achievement: NWL ICB is happy to announce that practices and PCNs have successfully adhered to the budget of 60p per patient from April 1 2023 to March 31 2024. This means, no practice will be required to make additional payments. The total SMS expenditure amounted to £1.3m. While there were variations among practices, with some exceeding their limits, we extend our thanks and congratulations for the prudent utilisation of NHS resources.
Updated SMS Allocation from April 2024 – March 2025:From April 1 2024 to March 2025, the SMS budget decreases to 45p per patient, which is a total ICB allocation of £1.2m for this financial year. Therefore, with similar activity levels as the previous year, we anticipate staying within budget. Each practices’ updated allocation has been calculated based on the latest figures.
As part of
Modern General Practice the national digital tools funding is covering the cost of both Accurx Plus licenses and AccuBook whilst the ICB is covering the cost of SMS fragments (45p per patient) for this financial year. Additional funding, if identified will be added to the budget where appropriate.
Please
find attached the SMS fragment allocation for 23/24 (last financial year) and the
new 24/25 SMS fragment allocation. This dashboard will be sent out to NW London GP practices each month so that you’re aware of the remaining allowance.
From July the team will be hosting monthly webinars for GP practices to discuss the current cap allocation and share ‘tips and tricks’ to send communications out to patients via alternative routes, such as Accumail or the NHS App. The first webinar will be on
Wednesday 24 July from 1-2pm. The invite will be sent out in the GP bulletin.
Dashboards: Practices will receive a monthly dashboard after the 26 of each month containing SMS data from various sources including online consultation suppliers, clinical systems and Accurx for the previous month. The graph indicates your current monthly and year to date spend, a comparison to last year’s activity, your allocated budget and forecasted spend against the current allocation.
Overall Budget Breakdown: The total ICB budget for text messaging covers various components, including:
- AccurX SMS Fragments
- Clinical system messages (TPP and EMIS)
- PATCHs generated SMS
- eConsult generated SMS (in Ealing only)
- Accurx Plus licenses, AccuBook functionality
Best Practice Guidance: We encourage practices to review their patient messaging strategies encompassing emails, SMS, and NHS App notifications. Additionally, consider digital literacy and health inequalities when determining the appropriateness of SMS. NWL is developing a comprehensive guide on best practice to ensure SMS is used appropriately with confidentiality and safety in mind.
Please find attached the SMS top tips document, to show how GP practices can best use SMS functionality via your clinical systems, emails and the NHS App.
For any queries, please contact us at
nhsnwl.digitalfirst@nhs.net