July SMS fragment data and update on patient messaging
We are writing to share the July SMS fragment data and update on patient messaging within NW London.
Here's a recap and some important points to note:
Please find
attached the SMS fragment allocation for April, May, June and July 24/25. This data shows the usage of both Accurx and all messages sent via your clinical system, which includes online consultations suppliers. As mentioned this dashboard will be sent out to NW London GP practices each month so that you’re aware of the remaining allowance.
National change in pricing per fragment:
As mentioned last month, from April 2024 all messages sent via the clinical system and online consultation providers have been billed at £0.022 per fragment (160 characters), this is a slight increase from £0.0185. This increase will also be applied to Accurx messages from the 31st August 2024. Messages sent from Accurx will be £0.0225. This increase in price is taking place nationally and is not within the control of the ICB to change. This will not change your GP practice allocation but it may mean that the practices reach their allocation at a slightly quicker rate. We have shown a prediction of GP practice usage on the data dashboard provided.
SMS Usage Dashboards: Practices will receive a monthly dashboard after the 26th of each month containing SMS data from various sources including online consultation suppliers, clinical systems and Accurx for the previous month (e.g. 26th August 2024 will show all of April, May, June and July’s 2024 data). The graph indicates your current monthly and year to date spend, a comparison to last year’s activity, your allocated budget and forecasted spend against the current allocation. Colum N will show you the percentage of SMS messages sent against your annual allocation, this is colour coded to show how close the GP practice is to reaching your allocation. Please note that if your GP practice is Purple that you have exceeded your allocation.
SMS Webinars for GP practices:
To support GP practices with the SMS allocation, discuss the current cap and share ‘tips and tricks’ the Primary Care Digital Transformation and Delivery Team will be hosting a series of monthly webinars. We will be sending out separate comms and links for GP practices to join the webinars.
Overall Budget Breakdown: The total ICB budget for text messaging covers various components, including
AccurX SMS Fragments
Clinical system messages (TPP and EMIS)
PATCHs generated SMS
eConsult generated SMS (in Ealing only)
Accurx Plus licenses, AccuBook functionality
Best Practice Guidance: We encourage practices to review their patient messaging strategies encompassing emails, SMS, and NHS App notifications. Additionally, consider digital literacy and health inequalities when determining the appropriateness of SMS. NW London is developing a comprehensive guide on best practice to ensure SMS is used appropriately with confidentiality and safety in mind.
We also encourage you to review your NHS uptake:
https://digital.nhs.uk/services/nhs-app/nhs-app-dashboard [Register to have access]. You can also find the proportion of patients who are receiving notifications via the NHS App on the AccuRx "Reporting" section via "My organisation"
For any queries, please contact us at
nhsnwl.digitalfirst@nhs.net. Thank you for your continued dedication to safe, efficient, and effective patient messaging.