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I love being able to solve problems, if I’m honest, it’s what I do a lot of the time so when we started working with Changing Lives Charity (CLC), I knew we could help them find some clarity in the overwhelm.
Bringing Clarity
When the CLC team first came in, they overflowed with information about what they wanted to do, felt like they needed to do, what their constraints were, and their dreams for the organisation. As with most charities, money was limited and needed to be spent wisely. Working together, we focussed on:
“What does your charity actually need?
For Changing Lives Charity it was rebranding. Getting that right meant that when we designed all the elements for the shop, signage, digital communication and branded elements, we could work out how to do that in the most cost-effective way.
Creating a manageable realistic plan
We provided an honest and genuine soundboard for them, where we helped advise on the next steps. We then put together a plan of action.
They didn’t have much capacity to help implement the brand rollout, so we made sure it was a manageable, realistic plan with us taking on board some project management tasks where possible. It was a plan they could work to, and we've held them accountable throughout our journey together.
Launch
They just launched their new brand, signage, designs, tone of voice, website, and vision. We were so honoured to be at the launch supporting them, shouting out about all the amazing work they do and showing off a brand that truly reflects who they are. On the journey together, I am chuffed with the outcome of replacing overwhelm with clarity.
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