Issue #28  •  July 2026

July at

Amperative

Inside the Amperative studio

 

For the eagle-eyed among you, you’ll notice I didn’t win our studio World Cup sweepstake with Norway. You’ll also notice that we’ve sent out an extra newsletter this month. We hope you enjoyed seeing a bit more detail on one of the projects we completed recently. (For anyone that missed it, you can catch up or join our LinkedIn newsletter community.

So pop the kettle on, and enjoy a round-up of what we’ve been up to whilst it boils.

Enjoy,
Emily

What we've been enjoying this month

Connections

You may already be hooked on Connections, but we’ve been getting back into it in the studio. It’s a great little daily challenge that gets you thinking.

Window Swap


Need a quick change of scenery? Window Swap lets you open a window to somewhere else in the world. Grab a cuppa, take five minutes and enjoy a view from a different corner of the globe, no travel required.

Tips from the team

Want to understand how people really use your website?

Mouseflow’s free account lets you watch session recordings, view heatmaps, and discover where visitors click, scroll, or get stuck, helping you make smarter improvements based on real behaviour. Sign up, add the tracking code to your website, and start learning.

Not sure your website is working as hard as it could? We’d love to help you improve your user journey and create a better digital experience.
Pop me an email

This Month on LinkedIn...

Busy isn't the same as productive

Recently, I’ve been so aware of how I use my time. Sometimes I can feel busy all day but leave work wondering what I’ve actually achieved.
I think incredible work and good leadership need intentional focus. Recently, I’ve been adjusting my focus to balance leading the company, thinking strategically, supporting my team and projects while staying actively involved in the nuts and bolts of the business.

Each day, my goal is to prioritise tasks that move Amperative forward, with clear impact or measurable outcomes. 

How? I split my day into a 4-quadrant approach to maximise my time and balance 'working in the business' and 'on the business.'

Number 1....
Read the full post

Amperative on the road
This month has been a busy one...

• Emily visited the Houses of Parliament to photograph Eternal Wall

• Suzi, Ben and Max travelled to Manchester to do a Discovery session for a new website

• Emily travelled to Bath to attend a charity event with 3SG

• Suzi, Polly and Max stayed closer to home in Portishead for the final Discovery session of the month for a brand

• Finally, we had our really great Summer social and the British weather held out for us to have a BBQ with all the team and their families.

Playing through the Amperative speakers

This month, we've been throwing it back and enjoying listening to Fleetwood Mac

This month's most used emoji: ☀️☀️

amperative.com